Going once, going twice, SOLD! Talladega Superspeedway is pleased to announce that Fr8Auctions, an integrity-based auction that brings together a combination of the best buyers in the Southeast along with the highest quality merchandise, will serve as the official sponsor of Fr8Auctions Qualifying on Saturday, April 28, which will determine the starting lineup for the GEICO 500 Monster Energy NASCAR Cup Series race (Sunday, April 29).