November 06, 2014
Friend's Life signs on as title sponsor for Tour of Britain

Participating in this sponsorship deal:

Data Data?1415808512
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Hugh Roberts, chief executive of race organisers SweetSpot, added: “Friends Life are the perfect ‘fit’ and their plans for activating their involvement will no doubt prove to be groundbreaking, not just for the events themselves, but more importantly in our eyes, for the greater good of the sport.
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