November 06, 2014
Frito Lay signs on as licensee for Transformers 4

Participating in this sponsorship deal:

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Hasbro, Inc. (HAS), brought its TRANSFORMERS brand to the International Licensing Expo in Las Vegas geared up and ready to go for the highly anticipated movie release of Michael Bay’s TRANSFORMERS: AGE OF EXTINCTION from Paramount Pictures, hitting theaters June 27, 2014. The TRANSFORMERS franchise has agreed to more than 300 licensing agreements and promotional relationships worldwide supporting the brand.
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