November 06, 2014
Fruttare signs on as official sponsor for Coachella

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Packaged goods giant Unilever is debuting only one product in the United States this year — Fruttare Fruit Bars, which is looking to associate itself with music out the gate with a pair of high-profile partnerships. The first is a collaboration with Ne-Yo and Cher Lloyd, announced Wednesday with an event in New York City, in which the two artists will write and perform an original song together inspired by lyrics submitted on Twitter, Instagram and Facebook using the brand’s tagline “It’s All Good” (or hashtag #ItsAllGood.)  The other is a first-time sponsorship of Coachella, where Fruttare will join a roster of returning sponsors this weekend that also includes H&M, Heineken, JBL, Play Station and Red Bull.
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