November 06, 2014
GEICO signs on as official sponsor for Talladega Superspeedway

Participating in this sponsorship deal:

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Daytona Beach, Fla. – November 1, 2010 – International Speedway Corporation (“ISC”) today announced an unprecedented partnership with GEICO Insurance (“GEICO”) at seven of its premier racing facilities nationwide.  Financial terms were not disclosed. 
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