January 16, 2018
General Mills signs on as official sponsor for Rube Goldberg Machine Contest

Participating in this sponsorship deal:

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MINNEAPOLIS, Jan. 16, 2018 /PRNewswire/ -- This year, General Mills is partnering with Rube Goldberg, Inc. to celebrate the 30th Anniversary of the RUBE GOLDBERG MACHINE® CONTEST®. To honor 30 years of invention and creativity, General Mills is bringing science to life in the most unexpected and imaginative places and ways.As part of its larger partnership with Rube Goldberg, Inc., General Mills Cereal introduces specially-marked boxes of iconic General Mills cereals, including Cheerios, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Lucky Charms and Reese’s Puffs. Each box includes easy-to-follow instructions to transform the packaging into one of six Rube Goldberg-inspired simple machines.More
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