General Mills signs on as official sponsor for Star Wars: The Last Jedi
Participating in this sponsorship deal:
About Sponsor:
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world.
About Property:
Star Wars: The Last Jedi (also known as Star Wars: Episode VIII – The Last Jedi[3]) is an upcoming American epic space opera film written and directed by Rian Johnson.
SAN FRANCISCO, CA--(Marketwired - September 19, 2017) - Lucasfilm announced today that it is teaming up with six of the world's most well-known brands -- Christian Louboutin, General Mills, Nissan, Royal Philips, Verizon and VIZIO -- for the launch of an extensive global promotional campaign in support of Star Wars: The Last Jedi, opening on December 15.
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