Genesys signs on as title sponsor for IndyCar
Participating in this sponsorship deal:
About Sponsor:
Genesys, (also known as Genesys Telecommunications Laboratories, Inc.), is a company that sells customer experience and call center technology to mid-sized and large businesses.[4] It sells both cloud-based and on-premises software. Genesys is headquartered in Daly City, California,[4] and has offices in Canada, Latin America, Europe, the Middle East, Africa, Asia, and Australia. The company was founded in 1990[5] and was most recently acquired by Permira Funds and Technology Crossover Ventures in February 2012.[6]
About Property:
The IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and overseas drivers, George aimed to create a lower-cost alternative. In 2008, the IndyCar Series merged with the Champ Car World Series . The series is sanctioned by IndyCar.