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March 06, 2019

Gillette signs on as official sponsor for Twitch

Participating in this sponsorship deal:

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About Sponsor:

Gillette is a brand of Procter & Gamble currently used for safety razors, among other personal care products. Based in Boston, Massachusetts, United States, it was one of several brands originally owned by The Gillette Company, a leading global supplier of products under various brands, which was merged into P&G in 2005. The original Gillette Company was founded by King Camp Gillette in 1895 as a safety razor manufacturer.

About Property:

Twitch (formerly Twitch.TV) is a live streaming social video platform owned by Amazon, who's focused on video game lifestyle content including video games, eSports, music and poker. According to internal analytics, there are over 100 million viewers on Twitch every month, with the average viewer watching an hour and a half a day. Twitch sponsorship opportunities include physical and online trade show visibility at Twitch booths and TwitchCon, custom program campaigns for clients around influencers, eSport partner/team/event sponsorship and simple media campaigns. http://www.twitch.tv/year/2014

Read More
Gillette (PG), the world’s leading expert in men’s grooming, and Twitch, the leading service and community for multiplayer entertainment, today announced the “Gillette Gaming Alliance,” a team of 11 Twitch streamers from 11 countries selected to represent the brand and create content for viewers. Starting this month, the Gillette Gaming Alliance will support a “Bits for Blades” promotion, as well as an ultimate fan experience at TwitchCon Europe in Berlin from April 13-14, 2019.
Read more at https://finance.yahoo.com »
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