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December 13, 2019

Goodyear signs on as official sponsor for FIA World Endurance Championship

Participating in this sponsorship deal:

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About Sponsor:

The Goodyear Tire & Rubber Company is a global manufacturing company founded in 1898 by Frank Seiberling and based in Akron, Ohio. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery.

About Property:

The FIA World Endurance Championship is an auto racing world championship organised by the Automobile Club de l'Ouest (ACO) and sanctioned by the Fédération Internationale de l'Automobile (FIA). The series usurps the ACO's former Intercontinental Le Mans Cup which began in 2010, and is the first endurance series of world championship status since the demise of the World Sportscar Championship at the end of 1992. The World Endurance Championship name was previously used by the FIA from 1981 to 1985. The series will feature multiple classes of cars competing in endurance races, with sports prototypes competing in the Le Mans Prototype categories, and production-based grand tourers competing in the GT Endurance categories. World champion titles will be awarded to the top scoring manufacturers and drivers over the season,[1][2] while other cups and trophies will be awarded for drivers and private teams.[3]

Activation Locations
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Multi-year technical and marketing partnership agreed between Goodyear, FIA WEC and ELMS.
Read more at https://www.fiawec.com »
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