December 04, 2015
Google signs on as official sponsor for Country Music Hall of Fame and Museum

Participating in this sponsorship deal:

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Tuesday, Google announced the Country Music Hall of Fame and Museum's participation in the opening of the Google Cultural Institute, a new online exhibition that offers unique, interactive, online experiences from 60 of the world's foremost cultural institutions. With events at Carnegie Hall, and in six other cities across the globe, Google debuted this first-of-its-kind exhibition, which allows viewers to experience the best in dance, music, opera and more.The Country Music Hall of Fame and Museum shares its popular 2008-09 exhibition Family Tradition: The Williams Family Legacy. Through rare and previously unavailable images, provided by the Hank Williams family, the exhibit examines the ways in which American music continues to be measured by the standards Williams set. It also explores the connections between this revered figure in country music and his creative heirs, biological and cultural."Our mission is to collect, preserve and interpret the evolving history of country music," said museum CEO Kyle Young. "The Hank Williams story is a multi-layered saga of triumph and tragedy, set in the hardscrabble South over several generations. Partnering with Google allows us to tell that story around the world, beyond the life of the Family Tradition exhibit. This collaboration is a game-changer."Amit Sood, director of the Google Cultural Institute, commented: "We are delighted to collaborate with so many of the world's renowned arts institutions, representing the best in drama, dance, music, and opera. For the first time, they've been brought together in one virtual space. Our goal is to open up performing arts to all, to catch the eye of the curious and offer access to details that even die-hard fans have never seen before."Other cultural arts centers participating include: American Ballet Theatre, Carnegie Hall, John F. Kennedy Center for the Performing Arts, Lincoln Center for the Performing Arts, Metropolitan Opera and many more.
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