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March 28, 2018
Google signs on as official sponsor for Late Show

Participating in this sponsorship deal:

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During Tuesday evening’s broadcast of “The Late Show” on CBS, the late-night host will fill time that ought to be devoted to commercials with more of his own antics. And the ad-free segment will be sponsored by Google. Yes, that’s TV advertising in 2018: Google will advertise the fact that it is sponsoring a program segment during which commercials normally run, marking the first “Late Show” takeover of a regularly scheduled advertising break.
Read more at variety.com »
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