January 23, 2015
GoPro signs on as official sponsor for National Hockey League

Participating in this sponsorship deal:

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NEW YORK / TORONTO – The National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA) today announced a North American partnership with GoPro, the maker of the world's most versatile camera and enabler of some of today's most immersive and engaging content. The agreement is GoPro's first with a major professional sports league. As part of this unprecedented partnership, the NHL will use GoPro's innovative equipment and expertise to deliver hockey fans never-before-seen perspectives of the game and the talents of the top players in high-definition video content during national and regional game broadcasts and across the digital and social media platforms of the NHLPA, NHL and GoPro.
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