GoPro signs on as official sponsor for Winter Dew Tour
Participating in this sponsorship deal:
About Sponsor:
GoPro, Inc.[2] (marketed as GoPro and sometimes stylised as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software.
About Property:
The Dew Tour was launched by Alli Sports, now a division of NBC Sports Group, in 2004. Each Dew Tour stop provides a different mix of sports and disciplines. Over the past six months, Alli Sports and Mountain Dew - reinforcing a long-standing commitment to the action sports community - have held panels with athletes, agents and industry veterans to determine the best way to progress the sports and elevate sports’ stars and the competitions. Open communication led to the development of the new model of the Dew Tour, as participants expressed their ideal courses, disciplines, formats and overall event authenticity.