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November 06, 2014

GoPro signs on as official sponsor for X Games

Participating in this sponsorship deal:

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About Sponsor:

GoPro, Inc.[2] (marketed as GoPro and sometimes stylised as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures eponymous action cameras and develops its own mobile apps and video-editing software.

About Property:

The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN (with coverage also shown on its sister network ABC), which focuses on extreme sports. The inaugural X Games were held in summer 1995 in Rhode Island. Participants compete to win bronze, silver and gold medals, and prize money.

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With the X Games set to kick off in Aspen, Colorado this week, event owners ESPN have announced GoPro, Red Bull, Jeep and Ford as the first ever global sponsors of the action sports event series.
Read more at www.sportspromedia.com »
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