January 16, 2018
Haagen-Dazs signs on as official sponsor for Grigor Dimitrov

Participating in this sponsorship deal:

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The American FMCG giant said Dimitrov’s signing follows a "step change" in Häagen-Dazs’s brand behavior, which is centred around "everyday made extraordinary" and broadening its appeal by targeting millennials "who are looking to live in the moment and uplift their everyday through unique and authentic experiences."
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