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November 06, 2014
Heart of Dallas signs on as title sponsor for First Responder Bowl

Participating in this sponsorship deal:

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After two seasons as the title sponsor of the Jan. 1 bowl game still being played in the Cotton Bowl (now that the actual Cotton Bowl game has moved to Jerryworld), the ticket-selling website has been replaced by "newly minted nonprofit" Heart of Dallas.
Read more at www.cbssports.com »
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