​​​​​​Plano Balloon Festival, Inc. announces Central Market as the new title sponsor for the annual event set for Sept. 18-20, 2020. The three-day Festival, which began in 1980, has grown into the largest hot air balloon event in Plano and within the Lone Star State. The City of Plano is the Official Hot Air Balloon Capital of Texas and hosts more than 90,000 attendees during Festival weekend at Oak Point Park & Nature Preserve.