Heineken signs on as title sponsor for Heineken Cup
Participating in this sponsorship deal:
About Sponsor:
Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.
About Property:
The Heineken Cup is one of two annual rugby union competitions organised by European Rugby Cup involving leading club, regional and provincial teams from the six International Rugby Board countries in Europe whose national teams compete in the Six Nations Championship: England, France, Ireland, Italy, Scotland and Wales. Romania competed in the first year of the competition only. Teams that do not qualify for the Heineken Cup enter the second tier competition, the European Challenge Cup. The Heineken Cup is one of the most prestigious trophies in the sport and has been sponsored by Dutch brewing company Heineken International since the tournament began in 1995. The tournament was launched in the European summer of 1995 on the initiative of the then Five Nations committee to provide a new level of professional cross-border competition.