May 24, 2016
Heineken signs on as presenting sponsor for International Champions Cup

Participating in this sponsorship deal:

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WHITE PLAINS, N.Y., May 24, 2016 /PRNewswire/ -- Today, Heineken® announced it will become the presenting sponsor and official beer of the International Champions Cup (ICC), the premier pre-season soccer tournament that brings the world's best clubs to the United States. Heineken and Relevent Sports have agreed to a multi-year partnership that begins this summer with national retail promotions and match day activities. Heineken and ESPN have also reached a media agreement that will extend Heineken's presenting sponsor position across all ESPN broadcasts of ICC matches.
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