Chicago, IL – November 22, 2011 – HighTower, a national financial services company serving high net worth and institutional clients, is proud to announce its sponsorship of the HITS Triathlon Series, the first race series to feature five distances at each event, with events taking place at unique destinations every month of the year.As part of its sponsorship, HighTower will have a major presence at HITS Triathlon Series events throughout the United States, beginning with the first HITS Triathlon Series event in Palm Springs on December 3-4, 2011. HighTower will also sponsor eight events next year, culminating with the series championship in Palm Springs on December 1-2, 2012. This is HighTower's first major sponsorship of a triathlon series and reflects the company's ongoing support of regional athletic events and health initiatives."We applaud the hard work and determination of each and every one of the athletes participating in the HITS Triathlon Series," said Elliot S. Weissbluth, Chief Executive Officer of HighTower. "Training for a triathlon and planning for your financial future both require discipline, focus and a trusted partner to help you reach your goals. HighTower is proud to be that partner."More than 20 HighTower employees plan to compete in the HITS Triathlon Series events over the next year, including Tom McGuirk, two-time Olympian and Managing Director of HighTower."HighTower's participation is a big win for the HITS Triathlon Series and shows the growing interest in this exciting sport," said Tom Struzzieri, president and CEO of HITS, Inc. "We believe that, working with HighTower, our race participants' portfolios will be as strong as their competitive spirits."Unlike other triathlon events, the HITS Triathlon Series events include five distances during a single weekend, ranging from the beginner in the HITS Open to the experienced triathlete in the USAT sanctioned sprint, Olympic, half and full distances. The HITS Open is a free novice participatory triathlon that will feature a 100-meter swim, a 3-mile bike and one-mile run created especially for first-timers who never thought that competing in a triathlon was possible. The HITS promise of A distance for everyone!TM assures a challenging course geared to the unique level of training, endurance and personal goals of participants.Registration is now open for the HITS Triathlon Series at www.hitstriathlonseries.com.For media inquiries, please contact Tina Wilmott at 858-876-4705 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .About HighTowerHighTower is a national, advisor-owned financial services company serving high-net-worth and institutional clients. HighTower advisors are experienced investment professionals with large and established practices. As a dually-registered, multi-custodial firm, HighTower provides sophisticated investment solutions as well as an independent and unobstructed view of the markets. The company is headquartered in Chicago and maintains corporate centers in New York and San Francisco and offices around the country. See www.hightoweradvisors.com.About HITS, Inc.HITS, Inc. is a special events management company primarily focused on producing endurance sports events and hunter/jumper horse shows. Based in upstate New York in the village of Saugerties, HITS is dedicated to creating high-quality events in desirable destinations with unmatched, professional operations. For more information about the HITS Triathlon Series, please visit www.hitstriathlonseries.com.