DUSSELDORF, Germany, July 17, 2014 /PRNewswire/ --  In order to strengthen its brand awareness in Europe even further, Hisense has entered into a 3-year premium partnership with the German Bundesliga football club and Champions League participant, FC Schalke 04. The technology specialist will receive a strong presence on the LED advertising boards in the stadium, as well as on all TV interview background walls. Two of the players in FC Schalke 04, Benedikt Howedes and Julian Draxler took part in the 2014 FIFA World Cup, and played to contribute to the Championship of Germany.