Snapshot
November 06, 2014

Hisense signs on as official sponsor for FC Schalke 04

Participating in this sponsorship deal:

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About Sponsor:

Hisense is a white goods and electronics manufacturer based in China. It is a state-owned enterprise with publicly traded subsidiaries.

About Property:

Fußball-Club Gelsenkirchen-Schalke 04, commonly known as simply FC Schalke 04 or Schalke , is a German association-football club originally from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. Schalke has long been one of the most popular football teams in Germany, even though major successes have been rare since the club's heyday in the 1930s and early 1940s. The football team is the biggest part of a large sports club with more than 100,000 members making it the second largest sports club in Germany. Other activities offered by the club include basketball, handball, and track and field.

Activation Locations
Read More
DUSSELDORF, Germany, July 17, 2014 /PRNewswire/ --  In order to strengthen its brand awareness in Europe even further, Hisense has entered into a 3-year premium partnership with the German Bundesliga football club and Champions League participant, FC Schalke 04. The technology specialist will receive a strong presence on the LED advertising boards in the stadium, as well as on all TV interview background walls. Two of the players in FC Schalke 04, Benedikt Howedes and Julian Draxler took part in the 2014 FIFA World Cup, and played to contribute to the Championship of Germany.
Read more at www.digitaljournal.com »
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