January 29, 2018
Hoist signs on as official sponsor for JD Motorsports

Participating in this sponsorship deal:

Hoist logo navy lightb (png) for eqt website (109x80) (1) Data?1415806441
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GAFFNEY, S.C. (January 23, 2018)– Hoist, a Perfectly Isotonic Premium Hydration beverage, will now be the official hydration supplier of JD Motorsports with Gary Keller for the 2018 NASCAR Xfinity Series season. Fans are welcome to stop by the JDM haulers at any race to try a Dragonfruit, Orange, Strawberry Lemonade, or the newly-released Watermelon hoist. Hoist will also be on board all of the JDM Chevrolet Camaros as an associate sponsor for the entire season.   “I have a lot of respect for the owners of hoist, and I’m very excited to introduce them into NASCAR,” said Johnny Davis, Owner of JD Motorsports. “They make incredible products and have put in a lot work starting their beverage company from scratch. The guys on the road crews and pit crews are very excited to have hoist this year at the track, and I think this partnership is going to be a perfect fit.”   “We are thrilled to partner with JD Motorsports this season. The inside of the cars can reach upwards of 130 degrees, so it’s imperative for the drivers and crews to stay hydrated for optimal performance and safety,” said Kelly Heekin, President of hoist. “Because of hoist’s Perfectly Isotonic formula, it just makes sense to offer these drivers the immediate hydration of hoist.”   You can find hoist at a store near you using hoist’s store locator.  For more information, visit
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