November 06, 2014
Hyundai signs on as official sponsor for Grammy Awards

Participating in this sponsorship deal:

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The Recording Academy has named Hyundai its "Official Vehicle Partner," it was announced today. The multiyear partnership extends beyond the annual GRAMMY Awards and will result in original music projects across many genres and categories. In addition to being the exclusive GRAMMY vehicle partner, Hyundai is working directly with The Recording Academy to identify and support new projects reflecting the brand's creativity and desire to celebrate music year-round.
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