Insight signs on as title sponsor for Guaranteed Rate Bowl
Participating in this sponsorship deal:
About Sponsor:
Insight Enterprises, Inc. is a leading technology provider of hardware, software and service solutions to business and government clients in North America, Europe, the Middle East, Africa and Asia-Pacific. Insight is focused on helping organizations move technology goals forward in the areas of Cloud, Virtualization, Data Center, Unified Communication & Collaboration, Networking & Security, Data Protection, Mobility & Point of Sale, and Office Productivity. The company has approximately 5,100 teammates worldwide and generated sales of $4.8 billion for its most recent fiscal year, which ended December 31, 2010. Insight is ranked No. 471 on the 2011 Fortune 500.
About Property:
Originally played as the Copper Bowl from inception through 1996, it was known as the Insight.com Bowl from 1997 through 2001, then the Insight Bowl from 2002 through 2011, the Buffalo Wild Wings Bowl for 2012 and 2013, and then the Motel 6 Cactus Bowl for 2016. The Cactus Bowl name had been in use since 2015. Kellogg's rebranded the bowl in 2018 naming it after its popular cheese cracker, Cheez-It.[2] Guaranteed Rate signed on as the title sponsor of the game, renaming it as the Guaranteed Rate Bowl.[2]