Snapshot
April 08, 2019

Iovate signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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About Sponsor:

Founded in 1995 and based in Oakville, Canada, Iovate is a nutritional company that delivers nutrition products under brands like MuscleTech, Six Star Pro Nutrition, Purely Inspired and Hydroxycut. Iovate distributes across all major channels of distribution, including food, drug, mass and club, health food stores and online, as well as in more than 130 countries worldwide. Iovate products are available nationwide at GNC, The Vitamin Shoppe, Bodybuilding.com, Walmart, Target, Walgreen's, Sam's Club, Amazon.com and other fine retailers.

About Property:

Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.

Read More
OAKVILLE, ON, April 8, 2019 /PRNewswire/ - MuscleTech®, the leading active nutrition performance brand in America, is proud to announce its newest partnership with Tough Mudder — a leading global sports, active lifestyle and media brand. With over 3 million participants and growing, Tough Mudder hosts more than 130 non-competitive and competitive events annually in 11 countries, including China, Dubai, Indonesia and Australia.
Read more at https://www.prnewswire.com »
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