The deal will see Jaguar become the offical car partner to the Aegon British Tennis Series, with commercial rights at events including the Aegon Championships at Queen's Club, and the Aegon Masters Tennis 2010 at the Royal Albert Hall - a veterans' event featuring former British number ones Tim Henman and Greg Rusedski. The LTA will also lend support to the Jaguar Academy for Sport, a programme created to identify and develop young British sporting talent.