November 06, 2014
JCPenney signs on as presenting sponsor for Blake Shelton

Participating in this sponsorship deal:

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PLANO, Texas (July 1, 2014) - J.C. Penney Company, Inc. JCP, +7.41% today announced its sponsorship of country music star Blake Shelton's 2014 "Ten Times Crazier" tour. As part of the sponsorship, JCPenney will build on its partnership with Shelton, a JCPenney Cares Ambassador since 2012, to raise awareness and support for America's troops and military families through donations to the United Service Organizations (USO).
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