PLANO, Texas, July 21, 2011 /PRNewswire/ -- As a returning sponsor of the Dew Tour for 2011, jcpenney is getting kids closer to the excitement of action sports and giving them up close and personal access to Dew Tour athletes.   This year's sponsorship includes special appearances by Dew Tour athletes, limited edition t-shirts from Zoo York®, Vans® and Dickies® and the once-in-a-lifetime opportunity to "Ride with the Pros."