June 02, 2015
JCPenney signs on as official sponsor for PopSugar

Participating in this sponsorship deal:

Jcp Psu
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SAN FRANCISCO, June 1, 2015 /PRNewswire/ -- POPSUGAR (, @POPSUGAR), the #1 lifestyle brand for millennial women, announced today the launch of POPSUGAR Latina (, @POPSUGARLatina). POPSUGAR Latina will target English-speaking Latinas and offer content for the modern Latina who sees herself as 200% –– 100% American and 100% Latina. Consistent with POPSUGAR's emphasis of creating high-quality original content, the new POPSUGAR Latina site will have original content catered to an acculturated Latina audience and will focus on the subjects Latinas are most passionate about: celebrity, healthy living, beauty, fashion, family life, and food. Joining the editorial team overseen by POPSUGAR Editor in Chief Lisa Sugar will be Alessandra Foresto, formerly the beauty editor of Fit Pregnancy and O, The Oprah Magazine.
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