JCPenney signs on as official sponsor for Univision
Participating in this sponsorship deal:
About Sponsor:
J. C. Penney Company, Inc. is a chain of American mid-range department stores based in Plano, Texas, a suburb north of Dallas. The company operates 1,107 department stores in all 50 U.S. states and Puerto Rico. JCPenney also operates catalog sales merchant offices nationwide in many small markets.
About Property:
Univisión is a Spanish-language television network in the United States. It has the largest audience of Spanish-language television viewers in the world according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva in April 2010. In recent years the network has reached parity with the U.S.'s five major English-language television networks, and is often a strong fifth, outranking The CW, with some fourth-place weekly placings, and as of 2012, even first place rankings for individual programs over all five English networks due to the network's consistent schedule of new telenovelas all 52 weeks of the year.