PLANO, Texas, Nov. 25 /PRNewswire/ -- J. C. Penney Company, Inc.(NYSE: JCP) has launched a new Spanish-language Christmas marketing campaign,inviting its Hispanic customers to celebrate the joy of giving with JCPenneythis season. Highlighting JCPenney's desirable and affordable gift assortment,the campaign features a 30-second broadcast spot, "Joy Cartoons," along with aseries of television vignettes designed exclusively with the top twoSpanish-language networks in the country -- Univision and Telemundo -- as wellas a television special on Univision in which JCPenney helps to make Christmaswishes come true this season.