Jeff Foxworthy's Grit Chips signs on as title sponsor for Bristol Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
The chips are the brain-child of the Roswell Food Group (www.roswellfoodgroup.com), who partnered with Foxworthy and his Foxworthy Outdoors company in November 2011 to produce and market the chips as a delicious new snack treat that brings people everywhere, a unique taste of the South. The Grit Chips, which made their debut at an Atlanta area watering hole – the Roswell Tap – this past fall, have drawn rave reviews from the restaurants customers, who have steadily grown anxious to buy them at retail. The grit chips will be hitting grocery and club stores soon are the Roswell Food Group's first effort, and the company is expected to roll out a whole line of great food products that reflect Foxworthy's penchant for fun, the great outdoors, and good times enjoyed by family and friends. Source: PR Newswire (http://s.tt/1eAKo)
About Property:
Bristol Motor Speedway, formerly known as Bristol International Raceway and Bristol Raceway is a NASCAR short track venue located in Bristol, Tennessee. Constructed in 1960, it held its first NASCAR race on July 30, 1961. Despite its short length, Bristol is among the most popular tracks on the NASCAR schedule because of its distinct features, that include extraordinarily steep banking, an all concrete surface, two pit roads and stadium-like seating. Recently it was named one of the loudest Nascar tracks.