Johnsonville Sausage is a Wisconsin-based sausage producer, founded in 1945 by Ralph F. & Alice Stayer. Johnsonville Sausage produces various varieties of sausage including fresh bratwurst, Italian sausage, smoked-cooked links and fresh breakfast sausage links. In 2004, Johnsonville became the largest sausage company in the United States in terms of sales.
Road America is a road course located near Elkhart Lake, Wisconsin known as America's National Park of Speed on Wisconsin Highway 67. It has hosted races since the 1950s and hosts races in the NASCAR Nationwide Series, American Le Mans (Road America 500), SCCA Speed World Challenge Series, Grand-Am, IMSA, TransAm, Ferrari Challenge, ASRA, and AMA Superbike series. There is also a Motorplex on site which hosts karting and Supermoto events, as well as an off-road course. The venue hosts over 500 events annually and gets over 800,000 visitors per year.