Jordan Brand signs on as official sponsor for Florida Gators
Participating in this sponsorship deal:
About Sponsor:
Air Jordan, also known simply as Jordans, are a brand of shoes and athletic apparel designed and produced by Nike for the now-retired basketball player Michael Jordan, who has served as the figurehead for the brand since its inception. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Air Jordans were first released for public consumption in 1985 , with new designs released annually. The Air Jordan 2012 is the most recent design on the sneaker market and has been promoted with the tagline: "One Shoe. Three Flights."
About Property:
The Florida Gators are the intercollegiate sports teams that represent the University of Florida located in Gainesville, Florida. The "Lady Gators" is an alternative nickname sometimes used by the Gators women's teams. The University of Florida, its athletic program, its alumni and its sports fans are often collectively referred to as the "Gator Nation."