NEW YORK, March 24 /PRNewswire/ -- Joseph Abboud®, the celebrated American clothing brand, today announced a three-year partnership with the National Football League's New York Giants to be their nationally recognized official designer apparel partner. The announcement is an historic "first" not only for both brands but also for their respective industries. The partnership marks the first time a national professional sports team and a designer apparel company have collaborated on a marketing program of such importance and scale. The relationship will enhance both brands' national visibility and underscores Joseph Abboud's strategy to reinforce its American heritage and appeal to its core consumers' interest in sports. Later this year, Joseph Abboud® and the Giants will celebrate their ground-breaking collaboration with a dramatic launch featuring players, legends and coaches at the Giants' soon-to-open New Meadowlands Stadium, which is the largest privately financed stadium in U.S. history.
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