August 20, 2018
Kellogg Company signs on as title sponsor for Guaranteed Rate Bowl

Participating in this sponsorship deal:

Data Guarantee rate bowl
Agency: Screen shot 2014 12 02 at 10.43.19 am
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BATTLE CREEK, MI and SCOTTSDALE, AZ – A new era of college football excitement begins today as Kellogg’s Cheez-It® brand is announced as the title sponsor of the newly-named Cheez-It® Bowl in a multi-year partnership. Formerly known as the Cactus Bowl, the postseason contest features a match-up between members of the Big 12 and Pac-12 conferences at Chase Field in downtown Phoenix. The agreement between the Fiesta Bowl organization and Cheez-It® was brokered by Denver-based Impression Sports & Entertainment.
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