November 06, 2014
Kellogg Company signs on as official sponsor for Gaelic Athletic Association

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ONE MORE THING:IT WILL BE a case of snap, crackle and pop your point for the children participating in this summer’s GAA Cúl Camps after the association signed a three-year sponsorship with cereal maker Kellogg’s.It’s the first time that Kellogg’s and the GAA have worked together. Kellogg’s takes over from health insurer VHI, which had been involved with the summer camps for six years.Both sides are being guarded about the sum involved, but it’s reckoned to be worth about €200,000 a year. The week-long GAA Cúl Camps are quite a hit each summer, with more than 80,000 children participating across the country. They’re aimed at six- to 13-year-olds and run in all 32 counties, making it attractive to any sponsor. Among other things, Kellogg’s plans to promote the camps on its cereal packets, which it claims are in three out of four Irish homes.Jim McNeill, managing director of the Kellogg Company of Ireland, described it to me as a “great partnership” for the company.“Like the GAA, we have a grassroots presence in homes across Ireland. We’re delighted to be getting involved in a partnership where Irish kids are participating in team sports and learning sporting and personal skills that will help them to grow, develop and be their best.”The new sponsorship will get a full-blooded launch later this year.
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