The International Archery Federation (FITA) and World Archery have announced the extension of their relationship with Kia Motors.   Kia Motors has a long tradition with archery in Korea and worldwide. It has been the official car sponsor of the Archery World Cup since the inaugural event in 2006, and this valuable relationship has been extended for two more years until the end of 2011. The deal, which is thought to be worth up to US$500,000 when cash payments and courtesy cars are taken into account, is believed to represent an increase of around 10 per cent on the previous agreement.   Archery is a strong fit for Kia Motors in terms of quality, precision and environmental friendliness. Events organised by World Archery are held in some of the world’s most adventurous places — the Mayapan Pyramids in Mexico, the beaches in Dubai, Antalya and Porec and recently on the famous Nyhavn canal in Copenhagen. These events have emphasised the young and adventurous Kia brand image as well as the 'Power to Surprise' slogan. Kia Motors has also played a key role in the success of archery's biggest events, providing for instance the courtesy vehicles at the last World Championships in Ulsan, Korea.   "We are delighted to have a premier, global brand like Kia Motors supporting archery," said FITA president Prof Dr Ugur Erdener. "Our relationship with Kia represents the high-level status our World Cup and World Championships have achieved. Kia Motors and Korean archery are both worldwide success stories. We hope that, together, we will keep developing the world of archery."   "Archery is a perfect fit for Kia's adventurous and young-at-heart brand and we are proud to be a long-term supporter of the sport. We are delighted to continue our partnerships with world-class sporting events such as the Archery World Cup and World Championships," said Euisun Chung, vice chairman of the Hyundai-Kia Automotive Group.Please enable JavaScript to view the comments powered by Disqus.blog comments powered by Contract Details Length of contract: 2 yearsAnnualised value: US$250,000Overall value: US$500,000