Snapshot
February 13, 2019

Kruger Products signs on as official sponsor for NHL Heritage Classic

Participating in this sponsorship deal:

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About Sponsor:

Kruger Products LP, formerly Scott Paper Limited, is Canada's leading manufacturer and distributor of towel and tissue products for consumer, in-home, use and for commercial, away-from-home, use. Formerly a majority-owned subsidiary of Scott Paper Company, it was acquired by Kruger Inc. of Montreal, Quebec in 1997 following Scott's merger with Kimberly-Clark, due to a ruling from the Canadian Competition Bureau.

About Property:

The 2011 Heritage Classic was a regular season outdoor National Hockey League game between the Montreal Canadiens and the Calgary Flames. The game was played at McMahon Stadium in Calgary, Alberta, Canada on February 20, 2011. The Flames defeated the Canadiens by a score of 4–0 before a crowd of 41,022 spectators. It was just the second time in six NHL outdoor games that the home team won.

Activation Locations
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MISSISSAUGA, Ontario, Feb. 08, 2019 (GLOBE NEWSWIRE) -- Kruger Products L.P. (“Kruger Products” or “KPLP”) and the National Hockey League (“NHL”®) today announced a multi-year Canadian partnership naming Kruger Products its official tissue partner in both consumer and away-from-home markets across the nation. As part of the partnership, Kruger Products will create innovative and fully-integrated programs and promotions to celebrate Canada’s favourite sport.
Read more at https://globenewswire.com »
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