BRP sponsors NHL Heritage Classic Who enjoys hitting the open road on a stylish three-wheeler? Those who are adventurous, but not too adventurous. Those midlife crisis victims past age 40 who are getting bored with their cars, but don’t quite have the stomach for a motorcycle. Looking for some speed and action, but…under control.
Tim Hortons signs deal with NHL Heritage Classic Tim Hortons, one of North America's largest quick-service restaurant chains, has signed on as the title sponsor of the highly anticipated 2011 Tim Hortons NHL Heritage Classic, part of a new multi-year partnership between Tim Hortons and the NHL. Also as part of the agreement, Tim Hortons has become the Official Quick Serve Restaurant Coffee, Donut and Breakfast of the NHL in Canada.