USAC, KT Tape partner in Olympic year (March 3, 2016) – USA Cycling and KT Tape announced Thursday an unprecedented five-year deal through the 2020 Tokyo Olympic Games, making KT Tape the official kinesiology tape of the USA Cycling Team. KT Tape and USA Cycling have teamed up through the 2020 Olympic Games. (photo by Casey B. Gibson)Designed for muscle, ligament and tendon pain relief and support, KT Tape will be available to Team USA athletes at all U.S. Olympic Training Sites and Centers. “KT Tape will play a valuable role in the success of U.S. athletes on the world’s biggest stages,” said Jim Miller, USA Cycling VP of Athletics. “Kinesiology tape can be a difference maker when it comes to reaching the World Championship or Olympic podium, and we are thrilled to have KT Tape support Team USA.” KT Tape was founded in 2008 following the Beijing Olympic Games to empower everyday athletes to relieve pain and provide muscle support. As the category leader, KT Tape is the most widely distributed kinesiology tape brand in the United States and is available in more than 40 countries. Notable athletes such as three-time Olympic gold medalist Kerri Walsh Jennings, Olympic gold medalist James Harden and three-time Olympic marathoner Meb Keflezighi are users of the brand and serve as brand ambassadors. “As Team USA cyclists prepare to compete on the biggest stage of their lives, KT Tape is proud to support members of USA Cycling for the next several years,” said Greg Venner, Chief Executive Officer of KT Health. “KT Tape allows for mobility and provides the pain relief and support needed by cyclists. We look forward to partnering with these athletes as they train longer to finish stronger.” The KT Tape and USA Cycling partnership will begin immediately, supporting athletes at both the 2016 Olympic Summer Games in Rio de Janeiro and the 2020 Olympic Summer Games in Tokyo. Additionally, KT Tape will support Team USA athletes at all World Championships and World Cup events during the five-year term. About KT TapeKT Health (dba KT Tape), based in Lindon, Utah, is the category leader in sports medicine taping products -- providing pain relief solutions and support for hundreds of common sports-related injuries. Used by professional athletes, Olympians and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape's broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company's own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. KT Tape’s official athlete endorsements of Olympic gold medalist in basketball, James Harden, and international beach volleyball star and three-time Olympic gold-medalist, Kerri Walsh Jennings continue to create visible awareness for the brand. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com. About USA Cycling Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclo-cross, mountain bike, road and track. As a membership-based organization, USA Cycling comprises 64,000 members; 3,000+ clubs and teams; and 34 local associations. The national governing body sanctions over 2,600 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit usacycling.org.
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