November 06, 2014
L'Oreal signs on as official sponsor for National Hockey League

Participating in this sponsorship deal:

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MONTREAL / TORONTO -- L'Oréal Paris Men Expert has entered into a three-year partnership with the National Hockey League (NHL®) for the 2013-14 season, marking the beauty brand's first sports sponsorship. The number one skin care brand in Canada will encourage NHL fans to 'up their game' on and off the ice via a digital campaign and an exclusive video series.
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