Snapshot
December 13, 2019

Labatt signs on as title sponsor for Buffalo Believes Classic

Participating in this sponsorship deal:

Data Screen shot 2019 12 13 at 11.31.45 am

About Sponsor:

Labatt Brewing Company Ltd. is a Canadian beer company founded by John Kinder Labatt in 1847 in London, Ontario. In 1995, it was purchased by Belgian brewer Interbrew; it is now part of Anheuser-Busch InBev. Labatt is the largest brewer in Canada.

About Property:

The Buffalo Believes Classic is the first ever National Women's Hockey League game played outdoors. The game is between the Buffalo Beauts and the Metropolitan Riveters and takes place on December 28, 2019 at RiverWorks in Buffalo.

Activation Locations
Read More
The Labatt Blue NWHL Buffalo Believes Classic will take place on Saturday, December 28 at 7 p.m. as the Buffalo Beauts host the Metropolitan Riveters. The event is at RiverWorks, a sports and entertainment venue located on the banks of the Buffalo River.
Read more at https://www.nwhl.zone/news/labatt-blue-title-sponsor-nwhl-buffalo-believes.com »
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