Snapshot
December 17, 2019

Labatt signs on as official sponsor for NHL in Canada

Participating in this sponsorship deal:

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About Sponsor:

Labatt Brewing Company Ltd. is a Canadian beer company founded by John Kinder Labatt in 1847 in London, Ontario. In 1995, it was purchased by Belgian brewer Interbrew; it is now part of Anheuser-Busch InBev. Labatt is the largest brewer in Canada.

About Property:

The National Hockey League (NHL; French: Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada. The NHL is considered to be the premier professional ice hockey league in the world,[3] and one of the major professional sports leagues in the United States and Canada. The Stanley Cup, the oldest professional sports trophy in North America,[4] is awarded annually to the league playoff champion at the end of each season.

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"In Canada, Budweiser has supported hockey and its fans for years and we're excited and honoured to take our love for the game to the next level as an official partner of the NHL," said Todd Allen, VP Marketing, Labatt Breweries of Canada. "To continue to elevate the fan experience, we're also bringing along the newest addition to our roster, Mike's 0g HARDer Sparkling Water, and we're eager for hockey fans to learn more about the brand."
Read more at https://www.newswire.ca/news-releases/labatt-breweries-of-canada-announces-official-partnership-with-the-nhl-803150809.html.com »
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