December 17, 2019
Labatt signs on as official sponsor for NHL in Canada

Participating in this sponsorship deal:

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"In Canada, Budweiser has supported hockey and its fans for years and we're excited and honoured to take our love for the game to the next level as an official partner of the NHL," said Todd Allen, VP Marketing, Labatt Breweries of Canada. "To continue to elevate the fan experience, we're also bringing along the newest addition to our roster, Mike's 0g HARDer Sparkling Water, and we're eager for hockey fans to learn more about the brand."
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