As a sponsor of the Fête de la Musique event, the brand will provide freebies in the VIP area at the Summerstage on June 21. Polo shirts might not be omnipresent in many music festivals, but they will be well-represented at this particular event, which will be part of what will be a seven-week extravaganza. Lacoste will outfit staffers in its iconic version, and offer its apparel to performers Charlélie Couture, La Femme, General Elektriks and Yael Naim, as well as notable guests.