Snapshot
April 28, 2016

Little Caesars Pizza signs on as naming rights partner for Detroit Red Wings

Participating in this sponsorship deal:

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About Sponsor:

Little Caesars is a pizza chain, estimated to be the 4th largest in the United States. The Little Caesars headquarters is located in the Fox Theatre building in Downtown Detroit, Michigan.

About Property:

The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. “Hockeytown” for a reason: - Member of the NHL’s “Original Six” - 11-time Stanley Cup Champion, the most of any American NHL franchise - 22-year active playoff streak, currently the longest active streak in North American professional sports - 66 members in the Hockey Hall of Fame - 20,066 seat capacity at Joe Louis arena - Every home game has been sold out since December 2010 - 2013: Most nationally-televised team in the NHL - Metro Detroit’s affinity for the NHL is twice that of the rest of the country (Scarborough Research, R2 2013) - Our fans are educated and affluent: Average HHI of $82,000 and 38.1% are college graduates (Scarborough Research, R2 2013) It’s more than hockey - What makes a partnership with Olympia Entertainment unique is our ability to combine our multiple sports and entertainment assets. Our total annual reach: - 5 iconic venues: Joe Louis Arena, Comerica Park, The Fox Theatre, The City Theatre, and the Sound Board at Motor City Casino Hotel - 350+ ticketed events - 10 Million+ guests in attendance

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The new, 20,000-seat Detroit Red Wings venue has been named Little Caesars Arena.Tanya Moutzalias | MLive.com DETROIT, MI - Little Caesars Arena is the name of the new Detroit Red Wings arena that's been rising along Woodward Avenue in downtown Detroit.
Read more at www.mlive.com »
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