November 06, 2014
Lotus Energy Drink signs on as title sponsor for The Reality of FASHION The Reality of AIDS

Participating in this sponsorship deal:

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New York City based PR Firm, Beautiful Planning Marketing & PR, (, made a timely announcement in honor of December 1st World AIDS Day which included the details for their much anticipated reality star runway event titled “The Reality of FASHION The Reality of AIDS”. Celebrity Reality Stars will join forces to walk the runway for this first-of-it's-kind philanthropic event in designer pieces all with a unified goal of raising $300,000+ in funding that will directly benefit Beautiful Planning’s 2012 years charity of choice, AIDS United. The evening will officially take place on September 13th 2012 in New York City, a day that also resonates loudly for most as the first day of NYC Fashion Week. Designers across the US are still currently submitting their bids for their work to be the line that will be featured within the show. The high society event will only accommodate 500-600 people in person; however will be presented to the public online via live stream. Designer pieces will be auctioned off online following the event with a portion of the proceeds contributing to the final fundraising goal.
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