Lyft signs on as official sponsor for Phoenix Suns
Participating in this sponsorship deal:
About Sponsor:
Lyft is a ride-share app service based in San Francisco, California.
About Property:
The Phoenix Suns are a professional basketball team based in Phoenix, Arizona. They are members of the Pacific Division of the Western Conference in the National Basketball Association and the only team in their division not to be based in California. Their home arena since 1992 has been the US Airways Center, which was formerly known as America West Arena, in downtown Phoenix. The Arena is often referred to as the "Purple Palace" due to its purple seats.
The newly inked partnership allows for new and existing users to use a designated Lyft code and receive a portion off of their ride when travelling to the downtown area for sporting or ancillary events. Lyft brand ambassadors will also be on-site at Phoenix Suns games to help fans download the app and navigate to the rideshare pickup area.
Read more at www.nba.com »
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