Snapshot
May 15, 2019

McVitie's signs on as official sponsor for British Olympic Association

Participating in this sponsorship deal:

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About Sponsor:

McVitie's is a British snack food brand owned by United Biscuits. The name derives from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland. The company moved to various sites in the city before completing the St. Andrews Biscuit Works factory on Robertson Avenue in the Gorgie district in 1888.[1] The company also established one in Glasgow and two large manufacturing plants south of the border, in Heaton Chapel, Stockport, and Harlesden, London. Under United Biscuits McVitie's holds a Royal Warrant from Queen Elizabeth II.

About Property:

The British Olympic Association is the national Olympic committee for Great Britain and Northern Ireland. It was formed in 1905 in the House of Commons, and at that time consisted of seven national governing body members from the following sports: fencing, life-saving, cycling, skating, rowing, athletics, rugby, football and archery. The BOA now includes as its members the thirty-three national governing bodies of each Olympic sport, both summer and winter.

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The well-loved biscuit brand, which has almost 180 years of British heritage making household favourites like McVitie’s Digestives, Hobnobs and Jaffa Cakes, has signed a partnership with Team GB until the end of 2020 which will be activated through consumer promotional activities, retail partnerships and internal colleague programmes.
Read more at https://www.teamgb.com »
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