Meijer signs on as official sponsor for Detroit Red Wings
Participating in this sponsorship deal:
About Sponsor:
Meijer, Inc. is a regional American hypermarket chain based in Grand Rapids, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering the modern supercenter concept in 1962. About half of the company's 196 stores are located in Michigan, with additional locations in Illinois, Indiana, Ohio, and Kentucky. The chain was ranked No. 18 on Forbes's 2008 list of "America's Largest Private Companies" and 19 in Fortune's 2008 "The 35 largest U.S. private companies".Supermarket News ranked Meijer No. 12 in the 2007 "Top 75 North American Food Retailers" based on 2006 fiscal year estimated sales of $13.2 billion. Based on 2005 revenue, Meijer is the twenty-fifth largest retailer in the United States.
About Property:
The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. “Hockeytown” for a reason: - Member of the NHL’s “Original Six” - 11-time Stanley Cup Champion, the most of any American NHL franchise - 22-year active playoff streak, currently the longest active streak in North American professional sports - 66 members in the Hockey Hall of Fame - 20,066 seat capacity at Joe Louis arena - Every home game has been sold out since December 2010 - 2013: Most nationally-televised team in the NHL - Metro Detroit’s affinity for the NHL is twice that of the rest of the country (Scarborough Research, R2 2013) - Our fans are educated and affluent: Average HHI of $82,000 and 38.1% are college graduates (Scarborough Research, R2 2013) It’s more than hockey - What makes a partnership with Olympia Entertainment unique is our ability to combine our multiple sports and entertainment assets. Our total annual reach: - 5 iconic venues: Joe Louis Arena, Comerica Park, The Fox Theatre, The City Theatre, and the Sound Board at Motor City Casino Hotel - 350+ ticketed events - 10 Million+ guests in attendance